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Did you know what is Big Data Analytics? How does it impact small medium entreprise (SME)?

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Having lower revenue and fewer employees does not mean that SMEs will not need the big data. With the proliferation of mobile devices, mobile apps and social media, SMEs may need to embrace big data to create new market opportunities, understand the customer needs better, focus on targeted market and reduce operational costs. In fact, a report by Research and Markets forecast that the global big data market for SMEs will grow at a compound rate of more than 40 per cent until 2018.

But before SMEs can embark on big data, they need to look at the costs, its execution and to take stock of their needs. They may need to focus first on smaller data set from CRM platform, social media or email marketing programs to see the patterns and trend before implementing big data solutions. The other challenge is that, many SMEs are lack of expertise in technology especially in big data. They need to know which question to ask of the data and how their business can best use from it. There are many useful tools which they can use to help with the big data strategy. They also need to be able to analyse their own data to learn how they have performed in the past and use it for future strategy.










SME Corporation Malaysia
Level 6, SME 1, Block B 
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Jalan Stesen Sentral 2
Kuala Lumpur Sentral
50470 Kuala Lumpur

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Fax Line: 03-2775 6001

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