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200 SMEs in Terengganu Benefited from workshop on Halal Certification in Branding and Packaging

SME Corp. Malaysia, in its continuous endeavour to educate Malaysian SMEs on the importance of branding to meet global market needs and in promoting Halal certification, kicked-off a two-day Seminar on Halal Certification and Workshop on Branding and Packaging at Kuala Terengganu, Terengganu. The seminar was the eighteenth chapter of a series of 21 roadshows throughout Malaysia.

The event was officially launched by YB Roslee Daud, Chairman of Entrepreneurs, Rural Development, Consumerism and Cooperative Committee at Prinzpark Hotel, Kuala Terengganu, Terengganu. The event was attended by government officials and representatives of trade associations.

Participants of the two-day program had the opportunity to learn about the Trade Descriptions Act 2011 by JAKIM; halal certification process by Majlis Agama Islam & Adat Melayu Terengganu; and various aspects of hygiene, health and safety by the State Health Department. In the “Sharing Experience” session, successful SMEs had shared their experiences in halal certification process with the participants.

The workshop conducted by experienced trainers from SIRIM Berhad and the Intellectual Property Corporation of Malaysia (MyIPO) had provided useful information on the importance of innovative branding and state-of-the-art technology packaging as well as the significance of registering one’s brand and the impact of trademark for companies and their products and services.

SME Corp. Malaysia also took the opportunity to share with the participants about its Business Accelerator Program (BAP) as well as the Enrichment & Enhancement (E2) Program.

The “Brand Transformer”, a 40-footer ‘Wing Glider’ which has been refurbished and fitted out with interactive, user friendly and innovative display packaging samples and materials was opened to the public today. It demonstrates the benefits of using appropriate and attractive packaging, technology and materials to enhance packaging to SMEs.

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