Bahasa: Lain-lain

Be LED by your Magical Dreams

Specific Project Mission (SPM) to Frankfurt,
Germany to expedite the commercialisation and internationalisation of
Malaysia’s Green SSL/LED industry

The modern world that is shaped by technology and innovation is a world where LEDs are now used in diverse applications for aviation lighting, automotive headlamps, advertising, general lighting, traffic signals, camera flashes and even household purposes. The LED industry has long established its proven advantages to include - lower energy consumption, longer lifetime, improved physical robustness, smaller size, and faster switching, amid others. It is but evident that Malaysia recognises what this industry can offer to our people and our economy.

According to a recent McKinsey’s report, the global market model indicates revenues of around EUR 100 billion for the global market in 2020. The total market is expected to grow annually by 5% through to 2016 and by 3% thereafter until 2020. The commercial and industrial LED lighting is a major business opportunity with a projected growth of 40% per year through 2016. Though Malaysia has had a slow and steady foray in the LED industry since 1970s, today I am beaming with pride to even acknowledge that we are an emerging exporter of LED modules in the region.

Malaysia has earned itself the reputation of being one of the world-class players in LED/ SSL industry that produces, supplies and designs high quality LED/SSL products for the world market with its latest technology. The growth of the LED sector is well supported by two of the most robust Government programmes: 1. The Economic Transformation Programme (ETP) under which, the Electronics & Electricals Sector is one of the 131 Entry Point Projects (EPP) identified as the National Key Economic Areas (NKEA); and 2. The National Green Technology Policy, which aims to move the country towards a low carbon economy with sustainable development.

In 2013, sales performance from LED/ SSL participating companies has tremendously increased by 30.7% from RM27 million in 2012 to RM36 million. Meanwhile, investments by LED/SSL companies in Malaysia have also increased by 30.5% from RM11 million to RM15 million. This year, the Government is looking at sales revenue for up to RM80 million to be generated by the consortium of Malaysian LED Lighting Manufacturers that was initially formed with 10 home grown companies to help Malaysia demonstrate its capability and leadership in this industry. In keeping with its aspiration to create and grow a minimum of five world-class home-grown SSL/LED companies by 2020, Malaysia through SME Corp. Malaysia has engaged ISIS Innovation Limited (ISIS), a commercialisation arm under the University of Oxford, through its local representative, BDEC Resources Sdn. Bhd. (BDEC) to fast-track the creation of world-class Malaysian LED/SSL companies. The objective is to enhance capacity of the Malaysian companies and expedite the commercialisation and internationalisation activities under six work streams to include Certification & Regulation; Marketing Strategy Support; International Partner Search; LED/SSL Technology Roadmap; Supply Chain Management; and Branding.

With the aim of gaining some traction and visibility for the country, the Government, spearheaded by SME Corp. Malaysia, recently organised the Specific Project Mission (SPM) to Frankfurt, Germany, in conjunction with the Light+Building Fair 2014. The SPM also included a networking event with Malaysian LED/SSL companies on 31 March 2014, aimed to introduce Malaysia’s leading LED/SSL companies to the global market, for greater recognition and to tap global business opportunities. The event had received an encouraging response, with participation from more than 16 foreign companies and organisations. Malaysia was represented by seven companies with high export potential under our Green SSL/LED Programme. Amongst them were Avialite Sdn. Bhd.; ECO Tech Sdn. Bhd.; Primelux Energy Sdn. Bhd.; Extra-Built (M) Sdn. Bhd.; Han JDQ Sdn. Bhd.; LED Vision Sdn. Bhd.; and P-Plus Sdn. Bhd.

PPlus Lighting, Han JDQ and ECO-Tech are three home-grown LED companies that have evolved from their SME status to globally competent players in the past 5 years.

Since the invention of the conventional light bulb, Thomas Edison himself applied the principles of mass production. Many industry players stepped into the picture and lighting technology advanced from developing a simple yellow water-drop light bulb to incandescent white light bulb and to what is available today in the market - Light Emitting Diode (LED)/ Solid State Lighting (SSL) with energy saving and environmental friendly advantages.

Without mass production, without more SMEs coming forward to venture into this attractive and high-yielding LED/ SSL industry, Malaysia may not go far. SMEs that wish to explore and understand the opportunities and the support available to successfully grow their LED business dreams, are encouraged to contact SME Corp. Malaysia for information on the LED/SSL Programme. Please call En. Aminuddin Mohammed at 03-2775 6191 or log on to SME Corp. Malaysia’s website at www.smecorp.gov.my for details.

SOURCE : “Be LED by Bright, Global Dreams”, Hafsah Hashim Speaks, Business Times, NST, 21 April 2014

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