Bahasa: Lain-lain

ASEAN Pathfinder Project is derived from the realization that there is a huge gap between high level decision making and ground level implementation. At high level policy, AEC seems to be a reality. However, the companies that want to expand regionally face many different challenges and problems.

The big disconnect is due to lots of different hidden challenges faced by various companies. These challenges are prevailing in numerous industries. For example, inability of a company to expand to host country due to many non-tariff barriers, inability of a company to secure license/ approval to commence construction although it has purchased a plot of land in the host country. The list goes on and on which also touches on issues of human capital such as hiring ASEAN expatriates etc.

Thus, this project will be executed in order to close the gap. At PEMANDU, we believe by Doing, we learn how to transform quickly and effectively. The principle is businesses to lead, with the support of governments to pave the way. 3 drivers have been identified to make AEC happen which are Business-led, Results driven and Discipline of Action. Essentially, it is about solving ground level problems to show the way forward.

In Wave 1, 10 companies from 10 ASEAN Member States will be the pioneering 100 pathfinder companies. The composition of 10 local champions should also be a mix of 3 big players, 4 medium size entrepreneurs and 3 small size entrepreneurs. These companies should have proven track record, has clear ASEAN expansion strategy, sound financials, has capacity and capability for ASEAN expansion and has already started with some effort in ASEAN expansion.

1. Close doors.
When we're young, we're often told to keep as many doors open as possible. But for an entrepreneur seeking to go big, the better path forward is to close doors.

2. Fire your mother-in-law.
Get a startup prenup. Families that work together often stop playing together. It's okay to love your partner, but make sure you know what to do if the love goes away.

3. Minnovate.
Innovation captures more headlines; minnovation captures more markets.

4. Drop the pens.
Joyful exuberance can be an entrepreneur's greatest strength, but it can lead to crippling diversion. Stay focused.

5. Eat the elephant one bite at a time.

As Henry Ford put it, "Nothing is particularly hard if you divide it into small jobs.

Adapted from Linda Rottenberg’s new book, "CRAZY IS A COMPLIMENT: The Power of Zigging When Everyone Else Zags," which was just published by Portfolio. Copyright © Linda Rottenberg, 2014.

SME Corp. Malaysia has established a movement known as RISE in March 2014 to help people become “Resilient, Innovative and Successful Entrepreneurs” (RISE) who are financially up and coming. RISE aims to change the mindset of the people to inculcate entrepreneurial culture and to empower youth, women, micro-entrepreneurs and pre-startup individuals to start SMEs; provide the target markets with practical and immediate applicable skills that will grow the productivity of their SMEs; reach out to over 50,000 youth, women, micro-entrepreneurs and start-ups to build a brand and community around SME Corp. Malaysia that is youthful and attractive; as well as, to help the target markets understand and make use of the services provided by SME Corp. Malaysia, particularly through our One Referral Centre (ORC).

With these goals in mind, RISE is divided into 5 core initiatives namely RISE Online Community, RISE Talks, RISE Workshops, RISE Book Project and SparkSpace.

The RISE Online Community is a broad impact initiative to build an entrepreneurial community and content nationwide using social media. It is driven by the movement’s online presence, a regularly updated website and Facebook page highlighting articles on new ideas and developments relevant to youth, women and micro-entrepreneurship, as well as, video testimonials with Malaysians’ stories about engaging in entrepreneurship.

RISE Talks bring together entrepreneurial minded people and SMEs to share their experiences and gain practical knowledge that can be instantaneously used in their businesses. The focus is on peer-to-peer inspiration, partnership and learning rather than having a one-way speaker-audience talk.

The RISE Workshops are designed to convert non-entrepreneurs into entrepreneurs; teach existing entrepreneurs skills and techniques to optimise costs and increase profits; and practise market validation and pivoting to find product-market fit. Mentors will be assigned to each of the participants to reach out anytime they are in need.

The RISE Book Project is designed for the RISE community through business book discussions for entrepreneurs who do not have the time to read them. The book meet-ups summarises key relevant knowledge from the latest management and start-up books for youth by entrepreneurs.

Last but not least, SparkSpace is a community space initiative which makes SME Corp. Malaysia’s space (event area, conference and meeting rooms) available to host community meet-ups related to our mission, to extend our community reach and brand SME Corp. Malaysia as an open and collaborative organisation. Community groups that are interested to conduct their meet-up sessions at our space will be recruited, filtered and managed by the Tandemic team, our appointed agency handling the movement’s branding and events.

All in all, you may ask what is so captivating about RISE and its connection to us - consumers for businesses? Well, to put this in perspective, RISE is an intelligent and empowering platform that functions as a creative and innovative passport for youth, women, pre-startup individuals and entrepreneurs, enabling our SME communities at large with functional knowledge and the right atmosphere that is pragmatic for setting new benchmarks for business progress.

For new and existing entrepreneurs, do not miss the many interesting RISE talks scheduled for this year. Let’s meet and talk about the big plans that each of us have for 2015. Come explore the wealth of opportunities offered by RISE.

For more information on RISE, please contact us at 03-2775 6000 / 6352 or email to Alamat emel ini dilindungi dari Spambot. Anda perlu hidupkan JavaScript untuk melihatnya..

Comprising 95% to 99% of companies registered in ASEAN member states, SMEs are considered to be vital to the economy of each individual country, and to the overall success of the ASEAN Economic Community (AEC) which will come into effect by the end of this year. As the Chairman of ASEAN during this critical period, Malaysia is proactively championing efforts to enhance regional SMEs and ensure that they are prepared for the challenges and opportunities of an integrated market.

The ASEAN SME Showcase & Conference 2015 (ASSC 2015) is a prime example of one such initiative. Taking place from the 26th to the 28th of May and themed One Business, One Community, this three-day event aims to strengthen cooperation and economic integration among ASEAN SMEs and comprises three components: the ASEAN SME Showcase, the ASEAN SME Conference, and the ASEAN SME Business XchanGe Platform.

While distinct from one another, the three components blend together to create the ideal SME enhancement platform. Thus, SMEs are able to highlight themselves, as well as, their products and services, share best practices with one another, and form agreements with potential partners.

Organising this landmark gathering is none other than SME Corp. Malaysia, which is the agency entrusted with coordinating national SME development. In addition, its credentials are strengthened as it has successfully organised the SME Annual Showcase (SMIDEX) for the last 17 years.

Showcasing Excellence

More than 500 exhibitors from across ASEAN, as well as, 10,000 trade visitors are expected to converge on more than 10,000 sq m of exhibition space at the Kuala Lumpur Convention Centre (KLCC) for the Showcase.

While regional SMEs are expected to make-up the bulk, MNCs and various government agencies from across ASEAN will also be present. After all, the Showcase not only offers SMEs the opportunity to demonstrate their capabilities, it also gives those catering to the SME segment the avenue to present themselves to Southeast Asia’s top SMEs in one location.

Additionally, aside from ASEAN businesses, those from other countries such as Australia, China, India, New Zealand, Japan, South Korea, the United States, Qatar, Turkey and the United Kingdom are expected to attend.

Matching Needs

Similarly, the ASEAN SME Business XchanGe Platform hopes to be the avenue through which SMEs in eight focus sectors can form links with their larger counterparts, including GLCs and MNCs. These sectors are aerospace, automotive & rail, oil & gas, retail, shipbuilding & repair, electrical & engineering, services and others.

Speaking at the soft launch of the ASSC 2015 in February, SME Corp. Malaysia Chairman, Tan Sri Ir. (Dr.) Mohamed Al Amin bin Hj. Abdul Majid explained, “The business matching session will facilitate links among SMEs in ASEAN, forge strategic business partnerships between them, as well as, spur the development of numerous business segments across the region."

Creating Capacity

In total, RM400m in potential sales have been targeted for ASSC 2015. Aside from the business matching session, equally important, as part of the Conference segment, six sessions have been scheduled, including topics dealing with the role of SMEs in ASEAN, using technology to empower SMEs, and encouraging entrepreneurship among the youth.

The capacity-building feature which is reflected in the Conference shows that the event aims to help SMEs improve their processes so that they will be more resilient and able to compete at a global level.

Both the Showcase and Business XchanGe Platform will take place throughout the duration of the three days, while the Conference will be conducted on the second and third days. As Malaysia’s Prime Minister, Dato' Sri Mohd Najib bin Tun Haji Abdul Razak said on Malaysia assuming the Chairmanship of ASEAN, “2015 (is) a historic date which will see the establishment of the ASEAN Community. It is the culmination of a five-decade long effort of region-building.” As the backbone of the economy in the region, SMEs have to be on the ball in this new environment, and the ASEAN SME Showcase & Conference 2015 will provide them with the necessary tools.


“In our effort to develop ASEAN as an economic community, as Chair next year, we will emphasise the role of SMEs in ASEAN. Some 95% to 99% of the business establishments in ASEAN are SMEs by nature, so it is vital that we take advantage of ASEAN as a single platform.” - Dato' Sri Mohd Najib bin Tun Haji Abdul Razak, Prime Minister of Malaysia at the 16th National SME Development Council Meeting, Putrajaya, 4 July 2014

Information and Registration
More information on the ASSC 2015 can be found at its official website at Online registration is also available for the Showcase, Conference, Business XchanGe Platform, as well as, for Visitor pre-registration and enquiries.

Source: International Business Review SME

Studies have indicated that 75% of consumer chooses their products coming from a well-known brand. Understanding this importance is one of the contributing factors to success in business and the reason that SME Corp. Malaysia has continued to encourage SMEs to get certification on the National Mark of Malaysian Brand (NMMB). A number of 24 top companies received their certifications for the NMMB during the Malaysian Brand Forum 2014 at the Palace of the Golden Horses, Seri Kembangan, Selangor. YB. Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry (MITI) graced this Event and presented the certificates and trophies to the successful recipients of the NMMB.
The NMMB is one of the strategic initiatives under the SME-Brand Development Programme which is aimed at promoting greater market access to SMEs that have proven to be capable suppliers of products and services. The programme is also a part of the Government’s aim on changing Malaysians’ perception on home-grown brands, vis-a-vis the quality and standards of the dominant international brands.

Since the inception of this initiative in 2009, 145 companies have applied for this certification of which 102 have been certified. These 102 companies proudly bring with them not only good, measureable home grown brands, but most importantly is that their products and services stand out as they are incorporated with the attributes of Quality, Excellence and Distinction. Among the brands that have received certification are Spritzer, Goodnite, Smart Reader, Erican and Joven to name a few.

In addition, since 2009, manufacturing is the most dominant sector that has been certified with the NMMB. It comprises 85% of the recipients while services sector comprises of 15%. This year, 24 companies have been certified with the NMMB which is a 9% increase from 22 companies last year, indicating that it is not easy to pass the high standards set in order to obtain the certification.

Among the highlights of the event included a Forum which focused on exploring new approaches to branding, in order to encourage the development of companies, mainly SMEs in Malaysia, as well as to provide a valuable and effective platform for participants to share their experiences and information on branding initiatives. The forum featured reputable speakers, YBhg. Dato’ Normaziah Sheikh Muhamed Co-Founder, SimplySiti Sdn. Bhd. and Mr. Jovian Mandagie, Chief Executive Officer, Jovian Apparel Sdn. Bhd who shared their experiences and strategic ways to manage brands.

The event was also attended by YBhg. Tan Sri Ir. (Dr.) Mohamed Al Amin Hj. Abdul Majid, Chairman of SME Corp. Malaysia, YBhg. Dato’ Hafsah Hashim, Chief Executive Officer of SME Corp. Malaysia dan Puan Khalidah Mustafa, Managing Director SIRIM QAS.


Perbadanan Perusahaan Kecil dan Sederhana Malaysia
Tingkat 6, SME 1, Blok B 
Platinum Sentral
Jalan Stesen Sentral 2 
Kuala Lumpur Sentral
50470 Kuala Lumpur.

Talian Info: 1-300-30-6000
Talian Faks: 03-2775 6001

Emel: info[at]smecorp[dot]gov[dot]my


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