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Social Network : Can It Really Help Your Business

Social networking may sound like
something casual and informal, but it can translate into real benefits for
entrepreneurs. Series of studies and surveys have been conducted for years,
which found that firms that rely heavily on external social networks scored
higher on innovation and feedback from their customers, compared to companies
that don’t. Online networks can help you hire the right people, market your
product or even find a manufacturer.

Understanding this...

In both professional and personal
life, human beings go a long way in sharing interests, and this has migrated to
the online world. Online social networking has been around in various forms for
nearly a decade, and has taken many forms as well as created opportunities all
over the world.

Customers have gradually lost
interest in traditional sales and marketing, and according to expert’s going
online is the most credible source of information about a company – now hunting
for something faster and less complex is as simple as a click (of a mouse). The
connections enables by social networks are the glue that put humanity back into
business – to solve the problem of lack of interest, as well as issue on
trustworthiness. In other words, the SMEs that will win are the ones that most
easily enable customers to build relationships with people they trust, which is
as important as disseminating information about products and services faster
and more effectively.

Though social online networks like
Facebook and MySpace are known to be online hangouts for teenagers and school
kids, they have moved forward into creating spaces and opportunities for
business and professional use. Hence, it is essential for local entrepreneurs
to acknowledge the benefits of a social network for business and to find
potentials, as well as use the medium broadly.

Here are some ways of how you can use social network to
benefit your business:

·Customer and member relationship development, where this enables genuine business relationship and hold an interaction in more convenient way, for you and your client

·Customer support, where you connect with the right customer and assist them and answer their questions. This makes your company valuable to the clients

·Use the network as a database for knowledge and updates, in the field that your business is under

·Differentiate your business with your own brand and create a unique approach in the network. You may use the ‘personal connection’ that social network often offer, in order to create a more friendly approach to your customers

· Create a ‘world’ of your own into the network, so that customers will find anything or everything they need to know about your business in just a click away. Remember to be creative and simple with this.

Source :


Perbadanan Perusahaan Kecil dan Sederhana Malaysia
Tingkat 6, SME 1, Blok B 
Platinum Sentral
Jalan Stesen Sentral 2 
Kuala Lumpur Sentral
50470 Kuala Lumpur.

Talian Info: 1-300-30-6000
Talian Faks: 03-2775 6001

Emel: info[at]smecorp[dot]gov[dot]my


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