SME Corporation Malaysia in collaboration with SIRIM QAS International Sdn. Bhd. developed the National Mark of Malaysian Brand, a certification scheme that depicts quality, excellence and distinction of products and services of Malaysian companies. Through this effort, the Government hopes to change the perception that local products are of lower quality, reliability and low packaging standards than big brand names. With the National Mark of Malaysian Brand certification, Malaysian SMEs are able to build credibility and reputation of quality at par. The National Mark of Malaysian Brand was first launched in 2009 by the then Crown Prince of Perak Darul Ridzuan, HRH Raja Dr. Nazrin Shah Ibni Sultan Azlan Muhibbuddin Shah.

Under this programme, participating Malaysian companies will be evaluated through stringent standards, whereby auditing and monitoring measures will be put in place to ensure adherence to the quality standards set. If successful, the products or services will be given the right to carry the National Mark of Malaysian Brand for a period of two years. In order to retain the Mark, auditing and monitoring measures will be done periodically to ensure adherence to the criteria set. Various trade promotion activities will be undertaken to promote brands that have been awarded with the National Mark of Malaysian Brand.

To acquire the Brand Mark, a processing fee will be imposed to cover the auditing expenses.

Qualifying Criteria

1. The business must undergo SME Corp. Malaysia MSME Status Certification  
2. The business obtains a valid and minimum rating of 3-STAR under the SME Corp. Malaysia SCORE programme
3. The business must acquire an international standard certification or equivalent
4. Business must be incorporated / registered
5. Malaysian equity ≥ 60%
6. Operating from a legal business premise recognised by the local authority
7. The company must own a registered brand
8. The company must have an audited account of 3 consecutive year
9. The Company must portray Malaysian identity that includes company name, brand name and/or brand logo. In addition, the company must have an element / identity / Malaysian culture embedded and not to be seen as promoting products / services from other countries.

Benefits

• Receive exclusive media coverage;
• Facilitate companies' access to on-going local and international trade promotion and A&P activities by Ministries & agencies; and
• Invitation to specific training / programmes organised by SME Corp. Malaysia and its partners.
  
  

Should you need further details on the Programme, please visit www.nationalmark.gov.my or kindly contact:

National Mark of Malaysian Brand Secretariat at SME Corp. Malaysia

• Ms. Siti Norzaihar Waharudin, 03-2775 6268 / This email address is being protected from spambots. You need JavaScript enabled to view it.
  

National Mark of Malaysian Brand Secretariat at SIRIM QAS International Sdn. Bhd.

• Mr. Loo Soon Khai (03-55445678 / This email address is being protected from spambots. You need JavaScript enabled to view it.)
• Ms. Hartini Mohd Soume (03-5544 6483 / This email address is being protected from spambots. You need JavaScript enabled to view it.)
• Mr. Arifuddin Abdullah (03-5544 6471 / This email address is being protected from spambots. You need JavaScript enabled to view it.)

Download Form :  

• Application Form [PDF]
• Request for Information Form [PDF]