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National Mark of Malaysian Brand

 

 

 

SME Corporation Malaysia in collaboration with SIRIM QAS International Sdn. Bhd. developed the National Mark of Malaysian Brand, a certification scheme that depicts quality, excellence and distinction of products and services of Malaysian companies. Through this effort, the Government hopes to change the perception that local products are of lower quality, reliability and low packaging standards than big brand names. With the National Mark of Malaysian Brand certification, Malaysian SMEs are able to build credibility and reputation of quality at par. The National Mark of Malaysian Brand was first launched in 2009 by the then Crown Prince of Perak Darul Ridzuan, HRH Raja Dr. Nazrin Shah Ibni Sultan Azlan Muhibbuddin Shah.

 

Under this programme, participating Malaysian companies will be evaluated through stringent standards, whereby auditing and monitoring measures will be put in place to ensure adherence to the quality standards set. If successful, the products or services will be given the right to carry the National Mark of Malaysian Brand for a period of two years. In order to retain the Mark, auditing and monitoring measures will be done periodically to ensure adherence to the criteria set. Various trade promotion activities will be undertaken to promote brands that have been awarded with the National Mark of Malaysian Brand.

 

To acquire the Brand Mark, a processing fee will be imposed to cover the auditing expenses.

Qualifying Criteria

  1. The business must attain the SME Status Certification [click]
  2. The business obtains a valid and minimum rating of 3-STAR under the SCORE programme
  3. The business must acquire an international standards certification as followings, but not limited to:
    • For companies in any sector with Certified ISO 9001 or equivalent
    • For companies in the Food Sector with HACCP or ISO 22000
    • For companies in the Automotive Supply Chain with ISO/TS16949
    • For companies in the Medical Device Sector with ISO 13485
  1. Business incorporated / registered under the following:
    • Companies Act 1965 (Act 125); or
    • Registration of Business Act 1965 (Act 197); or
    • Certificate(s) of Practice from Professional Bodies.
  1. Malaysian equity ≥ 60%
  2. Operating from a legal business premise
  3. The company must own a registered brand
  4. The company must show a good business performance for 3 consecutive financial years
  5. The Company must portray a Malaysian identity that represent company name, brand name and/or brand logo. In addition, company must represent the Malaysian elements/ identity/cultures and not to be seen to be promoting products/services from other countries.

 

Benefits

  • Receive exclusive media coverage;
  • Facilitate companies' access to on-going local and international trade promotion and A&P activities by Ministries & agencies; and
  • Invitation to specific training / programmes organised by SME Corp. Malaysia and its partners.

Should you need further details on the Programme, please visit www.nationalmark.gov.my or kindly contact:

 

National Mark of Malaysian Brand Secretariat at SME Corp. Malaysia

  • Mr. Ghazali Hamzah (03-27756285 / This email address is being protected from spambots. You need JavaScript enabled to view it.)
  • Ms. Suhailes Shamsuddin (03-27756207 / This email address is being protected from spambots. You need JavaScript enabled to view it.)
  • Mr. Mohd Izwan Arifin (03-27756278 / This email address is being protected from spambots. You need JavaScript enabled to view it.)
  • Ms. Norhayati Abu Bakar (03-27756192 / This email address is being protected from spambots. You need JavaScript enabled to view it.)

 

National Mark of Malaysian Brand Secretariat at SIRIM QAS International Sdn. Bhd.

  • Mr. Loo Soon Khai (03-55445678 / This email address is being protected from spambots. You need JavaScript enabled to view it.)
  • Ms. Hartini Mohd Soume (03-5544 6483 / This email address is being protected from spambots. You need JavaScript enabled to view it.)
  • Mr. Arifuddin Abdullah (03-5544 6471 / This email address is being protected from spambots. You need JavaScript enabled to view it.)

 

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SME Corporation Malaysia
Level 6, SME 1, Block B 
Platinum Sentral
Jalan Stesen Sentral 2
Kuala Lumpur Sentral
50470 Kuala Lumpur

Info Line: 1300-30-6000
Fax Line: 03-2775 6001
Email: info[at]smecorp[dot]gov[dot]my

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