Its chief executive officer, Rizal Nainy said the target set is twice as much as the RM9.7mil recorded during the MSME Week held online last year

KUALA LUMPUR: SME Corp Malaysia (SME Corp) is targeting a sales potential of RM20mil, including through business matches, in conjunction with the Micro, Small and Medium Enterprise (MSME) Week which is on going nationwide until July 4.

Its chief executive officer, Rizal Nainy said the target set is twice as much as the RM9.7mil recorded during the MSME Week held online last year, Bernama reported.

He said the increased target was relevant as this year’s MSME Week is being held face-to-face with a business matching programme with supermarkets such as Aeon Big, Mydin, Sabasun and Giant.

“Last year, more than 75 activities were implemented during SME Week such as e-exhibitions, product sales, business matching activities and knowledge sharing sessions through webinars, talks and ‘pocket talks’.

“All these activities are implemented online through the MyAssist MSME platform. Therefore, we are confident that the RM20mil target can be achieved because it is carried out through a face-to-face and online sales process,” he said after launching the MSME Week 2022 Terengganu recently.

The event was officiated by Terengganu Entrepreneurship, Human Resources, Micro Industry and Consumer Affairs Committee chairman Mohd Nurkhuzaini Ab Rahman.

Located at the Kuala Terengganu City Centre, a total of 42 Terengganu entrepreneurs are participating in the MSME Week 2022, and Terengganu is the second state after Perak to have launched the initiative.