Fostering an Entrepreneurship Culture across all Segments of Malaysian Society

This strategic thrust aims at making creativity, innovation, risk-taking as well as the ability to act on opportunities arising as the basis to develop an entrepreneurial culture.

The two strategies adopted call for:

A1: Building of a critical mass of entrepreneurs

• Intensify entrepreneurship outreach and awareness programmes
• Raise awareness of entrepreneurship opportunities
• Leverage on the media to showcase the positive impact of entrepreneurship
• Give recognition to entrepreneurial role models
• Promote entrepreneurship as a career of choice

A2: Enhancement of entrepreneurship education and skills

• Embed the entrepreneurial culture in the education system
• Enhance the quality of entrepreneurship training
• Incorporate an apprenticeship programme in Technical and Vocational Education and Training (TVET)
• Provide structured entrepreneurial training
• Strengthen collaboration between industry and academia