Farm Fresh, is the leading home-grown brand for dairy milks in Malaysia. Through its “Farm Fresh IB Entrepreneurs & Home-Dealer Development Project”, Farm Fresh Berhad aims to empower single mothers, housewives, and the urban poor community to become Home Dealers (as direct seller and/or through their network agents in targeted localities). Under this initiative, 30 participants are equipped with training, monitoring, initial stocks as start-up kit.
Throughout this project, Farm Fresh Berhad supervises the sales of the participants who eventually grow to become their UHT and fresh pasteurised milk distributors in their respective communities in order to generate income. The continuous effort in improving the livelihood of the underserved community had led Farm Fresh Berhad as the first Malaysian company to receive the ASEAN Business Awards 2020 (ABA 2020) under the IB Category.
