SME Corp. Malaysia Business Strategic Plan (2022 - 2030) which sets SME Corp. Malaysia’s strategic corporate direction for a nine-year period was released on 27 September 2022. The corporate strategy developed is in line with and supports the National Entrepreneurship Policy 2030 (DKN 2030), Shared Prosperity Vision 2030 (SPV 2030) and Rancangan Malaysia Kedua Belas (RMKe-12).

Themed ‘Pioneering Business Transformation’, the Plan was formulated to help SME Corp. Malaysia in its efforts to catalyse MSME transformation towards achieving sustainability and a leap in business growth. Guided by a long-term strategy, it is based on a ground plan of coordinated, systematic and collective efforts to create more MSMEs in the domestic and global value chains, as well as viable microenterprises.

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Brand: a name, logo, slogan, and/ or design scheme associated with a product or service

Importance of Branding:

• Branding improves recognition
• Branding creates trust
• Branding supports advertising
• Branding builds financial value
• Branding inspires employees
• Branding generates new customers

• Improve efficiency, productivity and business management through the use of ICT applications
• Increase market opportunities
• Increase sales through online business
• Reduce certain amount of promotion or work flow

Retrofitting refers to the addition of new technology or features to older systems, for example :

• Power plant retrofit, improving power plant efficiency / increasing output / reducing emissions;
• Home energy retrofit, the improving of existing buildings with energy efficiency equipment;
• Seismic retrofit, the process of strengthening older buildings in order to make them earthquake-resistant;
• Naval vessels often undergo retrofitting in dry dock to incorporate new technologies, change their operational designation, or compensate for perceived weaknesses in their design or gun plan; and
• etc