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Pepper Labs Sdn. Bhd. through its project helps underprivileged community such as single mothers living in the city, to improve their livelihood by providing training in F&B which encompasses recipe formulation, raw material procurement as well as sales and marketing. Women from various backgrounds participates in the project and obtain not only an increase in their monthly income but a steady and constant revenue stream through food catering orders and F&B products for events / festivities.

Through its acclaimed cloud kitchen, Masala Wheel, all these were made possible, and their F&B products are now marketed online. In recognition of their excellent work in driving social transformation, Pepper Labs Sdn. Bhd. was chosen as the winner of the distinguished IB category at the ASEAN Business Awards 2021.

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Serai Malaya Sdn. Bhd. a subsidiary company of Star Medik Group Sdn. Bhd., a medical device manufacturing company. Serai Malaya Sdn. Bhd.; was established as a vehicle to involve the inclusive community especially the village poor, into the value chain of IB through a guaranteed and consistent bulk purchase of lemongrass, at higher than market price under this IB project. Serai Malaya produces various lemongrass-based products such as tea and fine powder for marination, among others.

Throughout this project, Serai Malaya Sdn. Bhd. supervises and guides 50 participants from among five (5) communities to ensure that their crops are of premium quality and will eventually increase the demand for volume of harvest. Serai Malaya Sdn. Bhd. was awarded the ASEAN IB Award 2022 for their excellence and conformance to the IB concept and generating socio-economic impact on people at the Base of the Pyramid (BoP).

What is Inclusive Business (IB)

Based on the ASEAN Inclusive Business Framework (AIBF) endorsed in 2017, Inclusive Business (IB) models are businesses that provide goods, services, and livelihoods on a commercially-viable basis, either at scale or scalable, to people at the Base of the Economic Pyramid (BoP), making them part of the value chain of companies’ core business as suppliers, distributors, retailers, or customers.

Inclusive Business Value Chain Development Initiative  (IB-VCDI)

SME Corp. Malaysia is reaching out to businesses including GLCs, MNCs, large companies and MSMEs with aspiration for sustainable development to collaborate through the Inclusive Business Value Chain Development Initiative (IB-VCDI). IB-VCDI provides opportunity for the inclusive community to be integrated into the value/supply chain of IB Principal Companies that adopt Inclusive Business (IB) elements in their respective operations.

Launched in August 2022 as a pilot project, IB-VCDI aims to assist potential micro enterprises & inclusive communities including BoP community to generate income via integration into the value chains / supply chains of Principal IB Companies that are identified from amongst SMEs & large companies implementing IB models in their businesses to provide appropriate interventions to their respective target groups

Implementation Mechanism

1. Coaching is provided to potential IB company to assist them to design IB business model prior to appointment as IB Principal Company (SP-IB)
2. Appointed SP-IB to provide training to the inclusive community to ensure compliance with the IB project implementation requirements.
3. Monitoring is undertaken on SP-IB and inclusive community during project implementation

IB Project

A synergistic approach to project implementation requires intervention by both the government and private sector. Interventions vary according to the projects undertaken by the anchor companies in order to integrate the inclusive community into their value/supply chain.

• Farm Fresh IB Entrepreneurs & Home Dealer Project
• Serai Malaya IB Project
• IB Pilot Project in F&B Sector
• IB Entrepreneurship Project through Natural Dye & Eco Printing
• The Rural Community Herbal Garden IB Project
• GK Aqua IB Freshwater Prawn Aquaculture Project
• The Rabbit Farming IB Project
• Sabah Ethnic Motif Design IB Project
• Women Sewing Community IB Project
• Rural Community Snack Food IB Project

Join us as IB Principal Company by filling in your company’s background via this link https://tinyurl.com/rfi-ibvcdi

Need any clarification or simply want to pitch a project proposal? We are happy to help. Reach out to us via This email address is being protected from spambots. You need JavaScript enabled to view it.