According to Bernama, Lazada’s CEO Hans Peter Ressel (pictured), said the group aims to attract more small and medium entrepreneurs (SMEs) onto the platform through the #EveryoneCanSell programme, held in collaboration with SME Corporation Malaysia, Companies Commission of Malaysia, Malayan Banking and Telekom Malaysia.

While Ressel understands that 50,000 merchants is a “very ambitious target”, he said Lazada believes its partnership with the four other parties will help entice and educate the merchants.

He added that the #EveryoneCanSell programme would help stimulate the growth of local SMEs, providing them with relevant solutions and tools such as e-commerce training, enhanced Internet connectivity and financial support, to help them “scale up quickly”.

International Trade and Industry Deputy Minister, Datuk Ahmad Maslan, said during yesterday’s programme launch that the initiative will offer SMEs with the “right ecosystem to compete globally” through the Digital Free Trade Zone.