Franchise in Malaysia is regulated by the Franchise Act 1998 (FA 98), which came into force on 8 October 1999. The FA 98 sets out a legal definition of a franchise and regulates those business models that fall within the legal definition of franchise.

The Malaysian Franchise Association was formed in 1994 to support the implementation of the Government program to promote entrepreneurship through franchising and development of franchising in Malaysia. MFA serves as a resource centre for both current and prospective franchisors and franchisees, as well as for media and the public.

The main functions of MFA are to:

1. Set and enforce standards of ethical business amongst members.
2. Act as a registry for information pertaining to franchise business operating or intending to operate within the country.
3. Coordinate and offer educational programs, seminars and exhibitions specially oriented to franchising matter.
4. Undertake promotional activities to promote franchising as a successful marketing business concept.
5. Provide input and liaise with government departments and / or agencies on matters concerning franchising and its application.
6. Serve as a forum for exchange of experiences and expertise amongst members.
7. Establish and maintain affiliations with counterpart organization globally.
8. Develop and maintain affiliations with local industry trade organizations representing distributors, retailers and service industry generally.
9. Sponsor franchise trade and investment missions to other countries.
10. Host international franchise trade and investment missions and assist in familiarizing them with the potential in Malaysia.

Information relating to Franchise Development Programme can be found at:

http://www.mfa.org.my/?govt-support:program-pembangunan-francais:21C945945D

Further information on Franchise Directory - Business Opportunities can be obtained at:

http://www.mfa.org.my/?franchise-directory

Contact details:

Malaysian Franchise Association
1st Floor Wisma Motor,

339 Jalan Tuanku Abdul Rahman
50100 Kuala Lumpur, Malaysia
Tel : 03-2697 1557 / Fax : 603-2697 1559

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website: http://www.mfa.org.my